Crossover campaign to offer navigation systems, 3D
crystals, ID cases, more
[News via AnimeNewsNetwork]
Passengers who travel on domestic ANA flights between
eight designated airports can visit an ANA Festa shop to receive one of four
original clear file folders. People who spend at least 1,000 yen (about US$12)
in one of the designated stores will also receive exclusive ANA x Evangelion
stickers.
People who fly on the selected flights will be eligible
to win one of 5,130 special prizes. For each participating flight that someone
takes, he or she will receive another entry into a drawing for the crossover
prizes. The prizes will include 5,000 ID card cases, 100 3D crystal glasses,
and 30 Evangelion portable navigation systems.
The campaign will offer the Ugoku! Jitsubutsudai
Evangelion AR (Move! Actual Size Evangelion AR) app for Android smartphones from
June 1 to July 20. People who download the augmented reality (AR) app can use
their phones near designated windows in Tokyo's Haneda Airport to see a moving
80-meter (about 262-foot) simulation of the EVA Unit 01 mecha. A release of the
app for iOS devices is also planned.
The promotion's website launched on May 1 with four
downloadable wallpapers that feature the ANA and Evangelion: 3.0 You Can (Not)
Redo film's logos. Evangelion Shin Gekijō-ban Q Quickening, the third film in
Hideaki Anno and Khara's four-part remake of Gainax's Neon Genesis Evangelion
anime series, is slated to open in Japan this fall.
In 2010, ANA launched a promotion with the Gundam series,
creating an "ANA x Gundam Jet" that featured life-size Gundam images
on the sides of the plane. In 1999, All Nippon Airways launched a similar
tie-in with Pokémon, fielding at least four planes sporting Pokémon art. The
airline also released figurines in 2005, modeling female flight attendant
uniforms from throughout the company's history. ANA competitor Japan Airlines
(JAL) collaborated with Studio Ghibli in 2007 to screen a rare Hayao Miyazaki
short animation on domestic flights and to run a contest to design artwork for
a Boeing 787.
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