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Wednesday, May 2, 2012

Evangelion, ANA Airline to Launch Collaboration in May [News via AnimeNewsNetwork]

Website lists late May "start-up" date, features Evangelion 3.0 logo
A website for a cross-promotional campaign between the Evangelion anime and Japan’s All Nippon Airlines carrier has gone live at the URL http://www.ana-evangelion.com/. The website features logos for both ANA and for the upcoming Evangelion: 3.0 You Can (Not) Redo film, lists a “start-up” date of late May, and is currently distributing four wallpapers featuring both brands.
In 2010, ANA launched a promotion with the Gundam series, creating an “ANA x Gundam Jet” that featured life-size Gundam images on the sides of the plane. In 1999, All Nippon Airways launched a similar tie-in with Pokémon, fielding at least four planes sporting Pokémon art. The airline also released figurines in 2005, modeling female flight attendant uniforms from throughout the company’s history. ANA competitor Japan Airlines (JAL) collaborated with Studio Ghibli in 2007 to screen a rare Hayao Miyazaki short animation on domestic flights and to run a contest to design artwork for a Boeing 787.
Evangelion Shin Gekijō-ban Q Quickening, the third film in Hideaki Anno and Khara’s four-part remake of Gainax’s Neon Genesis Evangelion anime series, is slated to open in Japan this fall.
Sources: Animenewsnetwork, MyNavi News, ana-evangelion

 News via AnimeNewsNetwork

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