The Japan Racing
Association (JRA) began streaming four new horse-racing commercials featuring
an Evangelion horse hybrid on Tuesday. Kotono Mitsuishi, the voice of the
anime's Misato, narrates these commercials as she did for the first ones:
The first two ads, "Unknown Horse" and "Birth
of Eva-Impact," begin with the Evangelion anime's Spear of Longinus
falling from the heavens. Real-life jockey Yutaka Take, not being able to
synchronize with an EVA unit weapon, tells Shinji, Rei and Asuka of the secret
decision that has been made. "Eva-Impact" is an humanoid thoroughbred
developed by JRA and Nerv as the "Final Battle Weapon Type Horse."
Eva-Impact was born from the combination of Nerv technology and DNA extracted
from legendary horses with a 150-year lineage. The fall of the Spear of
Longinus triggered the development of this weapon.
The third and fourth ads promote this Sunday's Shūka Sho
race and next Sunday's Kikuka Shō race as part of the Evangelion tie-in
campaign called "JRA Instrumentality Project." The official site has
a "u:MAGI" section that introduces the basics of horse-racing to
newcomers. The u:MAGI section draws inspiration from the anime's MAGI
supercomputer and uses "Synchro Rate" and other Evangelion keywords
to explain horse-racing terms.
Yutaka Take is a multiple JRA champion in Japan, and he has
also won in races in Hong Kong, France, Britain, and elsewhere around the
world.
News via AnimeNewsNetwork
News via AnimeNewsNetwork
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